Lego Elves is a toy line and its accompanying media franchise that began in 2015. It is part of the company's effort to make the brand more appealing to girls, specifically those between the ages of 8 and 12. Since 2015, it has become a web-show webisode series in 2015, with a special sort-of-"short-movie" titled "Unite the Magic" on the LEGO YouTube channel, and on Netflix.
There is a new range exclusively in Argos. Prices between £12.99 and £69.99.
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